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Audi A3 Sedan production kicks off in Hungary

Published by on Jun 13, 2013 in News Leave a comment

Audi A3 Sedan

The German carmaker has just announced that the Audi A3 Sedan production has started today at the company’s factory in Gyor, Hungary. Over the last few years, Audi has invested more than 900 million Euros ($1.2 billion) in expanding the Gyor factory which is now able of building cars and not just engines. The Hungarian facility is capable of producing 125,000 units per year and is one of the largest engine assembly plants in the world (the German carmaker started building engines here over 20 years ago). So far, it looks like the factory will build the global version of the Audi A3 Sedan, because no separate production facility was announced for the United States, unlike China, where Audi’s new factory in Foshan will start producing cars for the local market later this year.

The new Audi A3 Sedan is seen as an extremely important model by the German company’s officials and, according to them, the sedan will sell better than the hatchback or the cabriolet. Company’s estimations are that once production starts, more than half of all A3s sold will be sedans. The main reason behind these forecasts is that customers in the new model’s main markets, United States and China are more likely to buy a sedan than a hatchback, unlike Europe where hatchbacks are extremely popular. But Europe will not be ignored, since the A3 Sedan will also be available here, but notable results are expected in Central and Eastern regions.

The new Audi A3 and S3 Sedan will debut in Europe during Q3 2013 and the starting price for the German market was announced at 25,000 Euros ($33,000). Chinese customers will get the car towards the end of 2013, while North American sales are scheduled to start in 2014.

Source: Audi

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