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Bologna Motor Show cancelled, no exhibitors interested

Published by on Oct 10, 2013 in News Leave a comment

Bologna Motor Show

The only major international motor show going on in Italy, the Bologna Motor Show, has been cancelled due to lack of exhibitors. According to Reuters, organizers announced that what was suppose to be the 38th edition had to be cancelled because no exhibitor showed interest in securing a stand at the motor show. To show up at a major event like the one in Bologna costs more than 1 million ($1.35 million) for a single brand and sales in Italy aren’t good enough to motivate carmakers to invest in this motor show.

For example, the 2013 edition of the Frankfurt Motor Show had around 1,000 exhibitors, while last year’s edition of the Bologna Motor Show brought in just 133. At the same time, the sixth consecutive year when car sales drop brought new car sales to the lowest level in the last 20 years, at least for the first half of 2013. This makes carmakers a lot more careful with how they spend their money, especially since we’re talking about Italy, a market that has been seriously affected by the recession. New car sales in Italy are down 50% compared since 2007, hence the lack of exhibitors at the Bologna event. It’s not the first time this show faces serious problems, in 2009 the organizers deciding to shorten the event by five days out of financial considerations.

The Bologna Motor Show was suppose to take place between December 7 and 15 at the BolognaFiere exhibition center. No word on the future of this show, but it will probably be decided on the economic conditions of Italy and Europe next year.

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