It looks like football (soccer) is getting a more and more important role in the Japanese carmaker’s marketing strategy. First there was the partnership with UEFA (the European administrative body) for sponsoring the world’s most important football competition, the UEFA Champions League, after Ford was the competition’s official partner for 21 years. And that’s not enought, because Nissan is now taking things further and has just announced a new partnership with current Premier League champions, Manchester City.
The Japanese carmaker’s officials confirmed a 5-year deal with City Football Group, the company behind the famous football club in North West England. The financial aspect of the partnership hasn’t been revealed, but we know that Nissan will provide cars for players and staff. Of course, the first question that popped in our heads is what models will Nissan provide and it was quite a surprise to find out that Kun Aguero, Joe Hart or David Silva will drive a Nissan Leaf next season. The deals also includes Nissan’s logo being placed on the Etihad Stadium in Manchester, where City plays its home games.
According to Nissan, this move is part of its plan to surpass Toyota’s sales on the European market and the partnership also includes the other teams in the City Football Group: Manchester City Women’s FC, New York City FC and Melbourne City FC. Besides these, the Japanese carmaker also sponsors the 2016 Olympic Games in Rio, the British and Mexican Olympic teams, the Africa Cup of Nations, the Heisman Trophy, the Canadian Football League and NCAA Football. What’s also interesting is that the other major club in Manchester, United, is being sponsored by another carmaker, Chevrolet, who has announced it will continue their partnership with “The Red Devils” despite withdrawing from the European market. The American brand has a nine-year contract with Manchester United worth $560 million.
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