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Sergio Marchionne wants to double Jeep sales by 2018

Published by on May 6, 2014 in News Leave a comment

Jeep Renegade

It looks like the Fiat Chrysler Automobiles boss has big plans with the American brand, Automotive News reporting that Marchionne is planning on doubling Jeep sales by 2018. This ambitious target was set after Jeep reported impressive results in 2013, selling a total number of 731,565 units, 36 percent more than in 2012. According to these figures, Jeep should sell 1.5 million units in 2018. It wouldn’t be the first they double their sales within a quite limited time frame, because for 2014 estimates are at around 1 million units sold, which double to what the brand sold in 2008 (497,000).

One of the most important “players” in Marchionne’s plan is the new Jeep Renegade, whose production is scheduled to start in June at the FCA factory in Melfi, Italy. The plant is capable of building 150,000 units each year and it’s where the Renegade’s platform brother, the Fiat 500X crossover, is also being built. After the Italian production will start, the Renegade will also be built in Brazil to fulfill the demand in the South American market. Also, by the end of 2015, Jeep Renegade production will start in China too, at a facility jointly developed by FCA and their local partner, Guangzhou Automobile Group.

So it looks like Marchionne’s plan for the Jeep brand relies on the South American and Chinese markets, both reporting a constant growth over the past years. The Italian’s strategy is no different than what the other large carmakers are doing at the moment and it remains to see if it will succeed. However, despite Jeep’s expansion on these new markets, analysts predict that China won’t become the brand’s largest market, a position which will continue to be held by the United States.

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